TYPICAL MAN? TYPICAL WOMAN?
We are leading the way again by launching an exclusive collection in collaboration with ex-footballer and celebrity Rúrik Gíslason. We and Rúrik want the new collection to redefine the classic hair accessory segment and to create products that everybody can use, own and love.
ALL PRODUCTS - ONE SET
These days, diversity, empowerment and gender fluidity are much more than just meaningless clichés. While a few years ago, long-haired, make-up and skirt-wearing men were rarely seen on the red carpet, let alone on our streets, role models like Harry Styles are now not just setting new trends but also breaking down perceived barriers. The younger generation, in particular, are rejecting gender-conforming identities and increasingly beginning to question male stereotypes. Men are now constantly encouraged to talk openly about their feelings instead of hiding them behind a swaggering facade of physical strength and emotional restraint. Men have also become much more interested in cosmetics in recent years. Cleanser, face cream, concealer, a dab of rouge or even a pink hair tie – men are increasingly using these products not just to look well-groomed but to boost their self-confidence and express their individual identity, and they can now get more support and extra hold from invisibobble®.
MAN IN THE MIRROR
Muscled calves, a six pack and long, blonde hair – Rúrik Gíslason’s good looks are the envy of many men and women. But that wasn’t always the case. Even Rúrik encountered a lot of prejudice when he first let his hair grow long. He encountered the harshest criticism during football training, but he stayed strong and tried to ignore the comments. “Everyone should wear what they feel most comfortable in. Pink or blue, make- up or skincare, skirts or trousers – I wear what I like and try to stay true to myself and create acceptance”, says Gíslason. The perfect match: invisibobble and Rúrik Gíslason have designed a collection that anyone can wear and hope that it will help put an end to traditional stereotypes and gender-specific product use
EXPLORE OUR LATEST COLLABORATION
TYPICAL MAN? TYPICAL WOMAN?
We are leading the way again by launching an exclusive collection in collaboration with ex-footballer and celebrity Rúrik Gíslason. We and Rúrik want the new collection to redefine the classic hair accessory segment and to create products that everybody can use, own and love.
ALL PRODUCTS - ONE SET
These days, diversity, empowerment and gender fluidity are much more than just meaningless clichés. While a few years ago, long-haired, make-up and skirt-wearing men were rarely seen on the red carpet, let alone on our streets, role models like Harry Styles are now not just setting new trends but also breaking down perceived barriers. The younger generation, in particular, are rejecting gender-conforming identities and increasingly beginning to question male stereotypes. Men are now constantly encouraged to talk openly about their feelings instead of hiding them behind a swaggering facade of physical strength and emotional restraint. Men have also become much more interested in cosmetics in recent years. Cleanser, face cream, concealer, a dab of rouge or even a pink hair tie – men are increasingly using these products not just to look well-groomed but to boost their self-confidence and express their individual identity, and they can now get more support and extra hold from invisibobble®.
MAN IN THE MIRROR
Muscled calves, a six pack and long, blonde hair – Rúrik Gíslason’s good looks are the envy of many men and women. But that wasn’t always the case. Even Rúrik encountered a lot of prejudice when he first let his hair grow long. He encountered the harshest criticism during football training, but he stayed strong and tried to ignore the comments. “Everyone should wear what they feel most comfortable in. Pink or blue, make- up or skincare, skirts or trousers – I wear what I like and try to stay true to myself and create acceptance”, says Gíslason. The perfect match: invisibobble and Rúrik Gíslason have designed a collection that anyone can wear and hope that it will help put an end to traditional stereotypes and gender-specific product use
