WHAT'S NEW

NEW DESIGN & PACKAGING - STILL UNBEATABLE QUALITY

Our circular logo and cube-shaped packaging have served us faithfully over the last ten years. But now is the time for change. Our new logo is based on one of the first handdrawn drafts that invisibobble’s founder Sophie ever created, and it is this same design that keeps finding its way back into Sophie’s notes. As such, the new logo reflects the Zeitgeist with its reduced design and use of strong lines. We are working to reduce our carbon footprint every day. It is only logical that we should choose FSC certified paper for our new packaging. The packaging’s iconic cube-format will stay the same.

MORE SUSTAINABLE THAN EVER

Sustainability can also be stylish. That is the key message behind invisibobble’s EARTH collection, which boasts the brand's first two recycled products. When it comes to product longevity and performance, invisibobble’s products have always been the frontrunners in the hair accessories world. Now, the brand is making its first and much-needed step into the sustainability sphere and pushing for a mindset shift away from disposability and waste within hair accessories.